Welcome to PROFIT MAKER APRIL 2ND 2004 issue
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{ARTICLE 1.}

The Perfect Internet Product - A Cookbook?
Copyright 2004 Willie Crawford

So you've decided to go into business for yourself on the
internet.  You've heard it's the perfect way to  supplement
your income with little or no investment. But what will you
market to achieve fame and fortune?

Actually it all depends upon your goals and interests. You
do need to offer something for which there is a  proven
demand. You need something that can be delivered cost
effectively over the internet.  You need something that you
can easily locate the market for.

Why not write you own cookbook?

Why a cookbook?

- Everybody eats.
- People are constantly looking for new ways to prepare
their favorite foods.
- Many people are avid cookbook and recipe collectors.
- You can create an ebook that has practically no delivery
cost.
- You can print hardcopies later from the profits of your
ebook or you can use print-on-demand to have copies printed
as needed.
- Most people have or can compile a collection of their
favorite recipes.

Writing a cookbook involves pulling together some recipes,
some photos or illustrations, and organizing your
collection.  You need some specialized theme to write your
cookbook around.  You can create a cookbook around a single
food, a style of cooking, or around a purpose such as a
charity.

Once you've written your cookbook, then your challenge may
be in  marketing it.  As a seasoned cookbook author here
are the elements I consider essential:

- A website to use in attracting visitors interested in
your topic.  Ideally, this website will contain content
that gets you great search engine listings and traffic. A
website can cost under $10 per month.

- A mailing list to discuss your cookbook or the type of
food covered by your cookbook (to create interest in your
cookbook). You can run your mailing list at no cost
spending only an hour or so a week.

- A system on your website for taking orders.  This can be
as simple as a free Paypal account or more elaborate such
as a shopping cart that can handle a variety of products.
You can even have an affiliate program where you pay other
webmasters for sending you referrals.

Putting together a cookbook is really little more than
planning, getting organized, and then just doing it!

But can you really make big money selling your own
cookbook? The answer to that very important question is
that you can if you can generate enough interest or attract
enough attention.  That is where the majority of your work
will come in.  You will need to learn effective internet
marketing techniques and implement them.

Since writing and publishing a cookbook does involve so
little work, it can prove profitable even if you don't sell
a million copies a year.  Your overhead will be so low that
if you only earn a few thousand dollars a month, you will
be doing great.   The cookbook will sell for a long time,
while requiring no additional work.

One of the secrets of many successful online entrepreneurs
that I know is that they don't try to make a fortune from
just one product.  Instead, they have several... perhaps a
dozen products each generating a nice income. Combined,
these products, generating multiple streams of income,
allow these entrepreneurs to reach their online income
goals. 

Of all of the products that you could create and market
online, a cookbook is one of the few requiring no
specialized knowledge or training.  So for many internet
beginners, it makes sense to make their first product a
cookbook. Start generating some quick income.  Then focus
on other related or unrelated products.

If you'd like to learn more of the step-by-step details on
writing your cookbook, you need to learn from someone who's
done it. A good place to begin is by visiting the site
http://writeacookbook.com  At this site three experienced
cookbook authors explain everything involved.  Their
cookbooks range from German cooking, to soul food and
Southern cooking, to recipes for your dog.  That gives you
an idea of the possibilities.

----------------------------------------------------
Willie Crawford has been teaching others how to build an
on-line business since late 1996. Frequently featured in
radio, magazine and newspaper articles and interviews,
Willie teaches the average  guy what the top marketers are
doing but seldom talking about. For example, Willie
demonstrates the power of automated residual income
through his system at:
http://ProfitAutomation.Com Visit now for a business boost.

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{ARTICLE 2.}

In Depth Analysis of a Successful Niche Product
Copyright 2004 Gary Huynh

The product is about teaching your parrot how to talk. Now
THAT is a niche! http://www.yourparrotwilltalk.com

There are a few niche information products targeting pet
owners. Creating a product for pet owners is a very sound
idea. People love their pets more than anything else they
own.

Frank Kern created a product for parrot owners that is
making him $20,000 a year on autopilot. A search for
"parrots" in the Overture inventory tool at
http://inventory.overture.com returned 88,000 results. That
means 88,000 people searched for that term in February 2004.

Let's see how Frank is making money on autopilot with his
product. By typing "parrots" without the quotes into
Google's search box, I see that on the right side of the
results page, Frank's parrot site is listed in the number
one position.

It's very likely that Frank pays only the minimum of five
cents per click with his Adwords campaign because there are
only three other ads on that page. Let's say that Frank
gets two percent of people who search for "parrots" to
click on his ad.

He probably gets more than that since it's a very good ad.
The wording of the ad hasn't changed for weeks so it must
work, I've checked.

At two percent click through rate (ctr) that means 1,760
people visit his parrot site. If just five percent of
people order Frank's product at $37.77, he's making
$2898.72 per month. That's really an exact figure and I'll
show you how I came up with it.

Frank uses Clickbank as his payment processor. They charge
$1 + 7.5% for each transaction, that means out of $37.77,
Frank gets $33.94.

Five percent of people ordered so that's 88 orders. 88 x
$33.94 = $2986.72 Subtract the cost of pay per click
advertising of $88 and that leaves Frank $2898.72 for the
month. Multiply that by 12 months and Frank makes
$34,784.64 a year. That's a nice income from a one page
website using one source of advertising don't you think?
Frank could spend an hour a week to monitor his Google ads
and that's all the work he has to do for his site.

Frank could probably double his income by making a few
changes to his business. Since he doesn't run an affiliate
program, he could switch his payment processor to one that
takes a lower percentage of his earnings.

Frank could also raise his prices. If he studies his market
of parrot owners he'll probably figure out how much they
spend on their parrots. Parrots aren't cheap pets. Also,
pet owners WILL spend a lot of money on their pets. People
send their dogs to obedience school, grooming services, and
buy them all sorts of pricey things.

All Frank has to do is send his list of customers a survey
asking them how much the information that they bought is
worth to them. He could raise his price for the product or
create a version 2 and sell more to his existing customers.
He could also sell parrot supplies to his existing
customers.

Another thing Frank could do is have a subscription box on
his site to capture emails and then build credibility with
visitors who don't buy on the first visit, and in the case
study above, that's 95% of people!

Having listened to Frank talk on a bunch of internet
marketing teleseminars I know that his aim is not to fiddle
around too much with any one site. His method is called the
"Underachiever Method". His aim is to create 50 sites that
generate money such as the parrot site. What a good idea.
50 streams of income that run on autopilot.

That got me to think. If he can create 50 sites like that,
for me to create just one site is good enough. I started to
research my own niches. I asked myself what other pets
could people be interested in that would create that kind
of income?

I searched for the following terms and found how many
people searched for those terms.

Rabbits - 139,995 Humming Birds - 110,692 Ferrets - 76,820
Tropical Fish - 155,579 Hunting Dog - 30,725

Woh! Excellent potential - bling bling. I searched on
Google and didn't find anyone selling information products
on rabbits or hunting dogs. I did find one on ferrets and
tropical fish. That shouldn't stop me from creating a
product on ferrets and tropical fish. There's always room
for improvement or joint ventures.

I looked at "hunting dog" more closely and saw that some
related keywords are:

"rabbit hunting dog" "hog hunting dog" "squirrel hunting
dog" "deer hunting dog" and a lot more.

There are so many niches yet untapped it's unbelievable. I
think I'm going to create an information product for
hunters and use all those little niches for the chapters. I
don't mind revealing all this to you because I've got a bag
full of niches that I've researched.

One method I use to find niches is to type in just a single
keyword into the Overture tool and look at all the related
keyword phrases. Those related keyword phrases are your
niche markets.

If you're going to create a niche product, set up a Google
campaign to survey the market to see the potential success.
Once you're certain it's going to be successful, go to a
bookstore like Barnes and Noble and look up a book or
magazine about your niche. If there isn't a book about your
niche then you really should look for another niche.

Look through the book to see what kind of content it
contains. Now go to a freelance site such at
http://www.elance.com and hire freelancers to write your
ebook for you.

Then set up a one page website, hook it up to a payment
processor such as Clickbank and then send some traffic to
the site. This should take you no more than a month working
part-time or two weeks working full-time.

Good luck!

----------------------------------------------------
Gary Huynh is an independent internet marketing consultant.
He works full time researching and implementing new streams
of profit for his existing business and for clients. View
his Niche Marketing Power Zone at