It's well known that internet marketers are in the business of marketing. To 
become successful in business, it's crucial to actively promote your business 
to gain new customers. Let's face it... No promotion, no new customers. It's 
as simple as that. 

If you've ever spent money on advertising before, you will know that it can be 
a costly process. Whether the cost is measured in time, effort, money or a 
mixture of all three - the one thing that counts the most is the results. A lack 
of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration 
and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective 
your marketing campaigns are and to rapidly improve the response rates of future 
campaigns. It also brings to light some relatively unknown tactics that some 
advertising companies are employing to rip-off their customers. I hope you're 
not one of those customers... But you might have been already without even 
realising it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me 
make a suggestion to you if I may? You really should be Tracking and Testing. 
If you don't know how responsive a particular ad is, how can you possibly gauge 
the ad's effectiveness? Not by guessing, that's for sure! It is essential that 
you T&T because this keeps you in control of your earnings. 

If your campaigns aren't creating the desired outcome - signups, sales, opt-ins
etc., something needs to be changed. By T&T, you can make changes, retest and 
gauge the results to repeat the process until you do generate the necessary 
effect and therefore increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask 
yourself. The answer to these questions should be "Yes". If the answer is 
"No", then simply tweak the item and T&T to produce a better response.

Ad Copy: 
Does it have an eye-catching headline? Is it well written with the correct 
grammar and punctuation? Have you edited it over and over to create what 
you'd consider a perfect advertisement? Does it use hypnotic words and phrases 
that grab the interest of the reader? Does it make the reader want to click 
through to your web site while pulling out their credit card? If you wouldn’t
respond to the ad yourself, a rewrite is a must.

Product Demand:
If you truly aim to make sales, your advertising needs to be put in front of 
the people who will want to purchase your product. Have you carried out or 
have access to market research data on the product you are offering? If it's 
a niche-target product, are you targeting the appropriate audience? Have you 
polled your list or web site visitors to find out what they really want? 
Feedback is precious and should be taken into serious consideration.

Sales Page:
Does your sales page load quickly? Does it look good to the naked eye without
making you frown or close the site in pain? Does it have an eye-catching 
headline? Does it appeal to the reader's sensibilities and rouse their emotions?
Have you used short paragraphs? Have you included bullet point lists? Have you
refined the copy over and over again to make it as sharp as possible? Have you 
made it so there are no unanswered questions for the customer to ask? 

Order Page:
Have you included a guarantee that removes the risk taken by the customer? 
Have you provided several payment options where applicable? Have you made 
the purchasing process as quick and simple as possible? Have you included 
your contact details?

Price:
If everything else appears to be set correctly but you're still not receiving 
the response you need, consider revising the price and T&T. Use a split tester 
if possible to see which price receives the better response (and it's not 
always the cheaper price surprisingly). 100 is a good number to use for split-
testing. ie: If you're testing two pages, the first to receive 100 responses 
is the one to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still does, but in this 
instance, it also means Quality Advertising. T&T and Tweaking can be an 
ongoing process that you continually carry out using free or paid advertising.

There are many forms of advertising available on the internet. Free advertising
methods are excellent for T&T because they can illustrate how well an ad pulls
through an ezine or solo ad. You can also gauge how effective your sales page 
is by click-thru statistics in traffic exchanges etc. But for now, let's 
concentrate on the effective, paid advertising methods. Why? Because paid 
advertising brings results... Well it should -- but it doesn't always!

It is imperative that you gauge the effectiveness of the advertising vehicle 
that you are utilising through T&T. If you don't, you could be throwing your 
hard-earned dollars straight down the drain. 

If you have paid for an advertising campaign through a company and the results 
are less than you hoped for, you need to look into why the results were dismal. 
How do you do that? It certainly pays to ask questions and dig deeper to see
exactly how your advertisement is being delivered.

In fact, I can save you some time and really open your eyes to some marketing
methods that you probably didn't even know existed! These are methods that are
being used quite frequently by some online companies who provide traffic and
advertising services. 

You really need to know about them now so you don't fall into that trap. Most 
of us have already and didn't even know it, until now...

Click here to download my free report, "What Every Marketer Should Know Before
Paying for Advertising".

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