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HOW TO GET MORE VISITORS TO YOUR WEB SITE
By Charlie Cook
www.marketingforsuccess.com

When you were five or ten years old you may have played the game
of hide and seek where the object was to avoid being found. The
longer you could stay hidden and the harder it was to be
discovered the better.

As a business owner or someone responsible for marketing a
business you want to do the opposite. Instead of remaining
hidden from view, you want to make it as easy as possible for
members of your target market to find you again and again.

You may have a PhD, worked for big name clients, provide
outstanding service or have a new ground breaking product but if
people can't find you it is tough to build revenue.  What you
want is to be found so prospects contact you and you can convert
them to client status.

What happens when someone is looking for a new product or
service? More and more customers and consumers use the internet
to search for the goods and services they need, to the point
that 'google' has become a verb. They may also use the search
engines provided by Yahoo, AOL and MSN.

A prospect types in a set of keywords, your name or your company
name into a search engine, with Google being used by far the
most frequently. Can they find your website? Go to
www.Google.com and try the following three tests:

1. If a prospect hasn't heard of your company they won't be
searching for your firm by name. Instead they will be searching
using keywords that describe the problem they want solved or the
type of information they are looking for. If they are looking
for ways to motivate employees, that's what they will type in
the search box. If they are looking for adventure vacation ideas
for Costa Rica, they'll enter that in the search box.

My prospects might enter, 'attract more clients', 'marketing
coach', 'web marketing plan' or 'web lead generation in Google.
When they do, they'll find my site at the top or at least in the
first 10-15 listings.

Type the problem you solve or the solutions you offer into
Google's search box. Is your site listed at or near the top of
the listings? Is it even in the top 100?

2. Type your own name in the search box. Does your web site come
up at the top of the page or in the first 20 listings?

3. Type your name and/or your company name in the search box,
for example, "Charlie Cook" or "Marketing For Success". Did
Google find your site in or near the top spot?

If you aren't happy with the results of these tests, your
website needs work.

How to Avoid Playing Hide and Seek With Your Business

A Smart Domain Name
Choose a domain name that is simple and obvious or simple and
memorable. If your company is called Bollard and Jones Realty
(or whatever) try to obtain bollardandjones.com as your domain
name. That way, a prospect who knows your company name can type
it into their browser and easily find your site.

The simple and memorable strategy is to use your domain name to
describe what you do. Once prospects have found your site
through a search engine, typing in the domain name will
reinforce the ways you can help them. For example
www.marketingforsuccess.com or www.printondemand.com.

Keywords That Work
While they are many ways to improve your use of keywords on your
web pages, you can boost your ranking in the search engines
simply by using your keywords in your page title tag, your
metatags and 4 to 6 times in the text on your page.  Make sure
to use them in normal, well-written sentences.

Flash and Splash
When you submit your site to the search engines, they are
looking for text. Pages full of pictures or with just your
company logo (splash pages) or mini-movies (flash animations)
may look pretty but they won't help the search engines judge
what your site is about. In addition, research shows that 90% of
visitors find these entrance Flash and Splash pages annoying.
Rather than move further into your site, most visitors will
leave. Avoid home pages full of pictures, movies or with minimal
text. They may look nice, but they won't help people find you.

Build Links
One of the best ways to boost your site's rankings and thus get
more visitors is to get other sites to add links from their site
to yours. An extremely effective way to do this is to write
articles and distribute them to sites visited by your target
market. Most site managers and 'webmasters' are hungry for
relevant content. Provide these sites content they want and
they'll be happy to use it and link back to your site.

Stay in Touch
Offer an incentive to get site visitors to give you their
contact information, and join your  e-mail list. You can also
follow up with a call or a mailing. Once a prospect has been to
your web site, you want to regularly remind them of the problems
you solve and the services you provide. Don't let your prospects
forget you when they are ready to make a purchase.

Avoid playing hide and seek with your target market. Help more
people find you and you'll grow your business. Tune up your web
marketing strategy and your web site and you'll have more site
visitors, more prospects and more business.
-
2005 © In Mind Communications, LLC. All rights reserved.  The
author, Charlie Cook, helps service professionals and small
business owners attract more clients and be more successful.
Sign up for the F.ree Marketing Plan eBook, for small business
owners and people responsible for marketing, '7 Steps to get
more clients and grow your business' at
http://www.marketingforsuccess.com

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