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Welcome to PROFIT MAKER AUGUST 7TH 2004 issue
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{EZINE AD AUCTION ADS}

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{RESOURCE OF THE WEEK}

 
'Why Your Ad Failed'

So you spent good money on an ad, put it in a
magazine or newspaper, and waited patiently
for phone calls that didn't materialize. You're
upset: you feel that you've wasted money and
time, and now you're convinced that advertising
doesn't work.

Advertising does work. Every day. So before
you kick away advertising (or websites, or
brochures, or any other marketing medium),
first consider which of these four basic reasons
applies to your effort:

http://www.youronlinetools.com/resources/ad/

{ARTICLE 1.}
 
8 Ways to Earn More Without Working Harder

by Marcia Yudkin

Conventional wisdom has it that there are only three ways to
grow your business:  find new customers, increase the amount
of each sale to existing customers or get customers to buy
more frequently.  But I've seen business owners go blank
when presented with those three options.  So here is a more
useful list of ways to increase your total revenues without
in most cases having to put in more hours at the office.

1. Charge by the project rather than by the hour.  Hourly
fees are a death trap for the experienced professional.  You
get penalized for being able to zoom right in to the nub of
the problem and its solution.  If you are good at what you
do, instead provide customized quotes for each whole
project.  Most clients prefer this anyhow, so that they know
in advance what they will owe you.  The exception is when
you can't nail down the scope of the project before getting
started;  in that case alone, revert to hourly fees.

2. Boost your exclusivity and perceived value.  If you
emphasize that you don't sell to just anyone who shows up at
your door, but you have certain criteria for the clients you
choose to serve, people become more eager to engage your
services.  Likewise, if you drive home the value that you
provide with testimonials, case studies, client lists and
specific results you have achieved in the past, you'll get a
greater return from all the marketing you're already doing.

3. Create higher-end, higher-priced programs and options.  A
photographer friend of mine learned that people enjoy
options to select from, and they most like to select the
next-to-most-expensive option.  So to increase her income
from framed family portraits, she simply offered a larger
and more expensive frame as the biggest option.  Customers
were then more likely to choose the second biggest, which
cost more than the previous second biggest frame.

4. Create a repeat-billing product or service instead of
selling one-shot products or services.  Get clients to sign
on to some sort of ongoing service plan, and you get a
longer, larger return from each of your marketing efforts. 
For the photographer, this could be a plan for enlargements
tailored for a number of holidays spread throughout the
year, such as Mother's Day, Father's Day, Christmas and
Valentine's Day. 

5. Revise your current products and services for a
specialized market and charge more.  Whatever the industry,
people believe they have special needs and therefore they
will pay more for products and services specifically for
them.  By making small and in many cases insignificant
changes in your offerings, you can increase people's
willingness to pay more for your items or your knowledge.

6. Sell related products and services - your own or someone
else's - to current and past customers.  Hair stylists
easily sell mousse and conditioner to their clients, who
want to look as great when they're on their own as they do
when walking out of the salon.  When people buy from you,
what else do they typically need to enjoy a complete
solution to their problem?  Mark up the offerings of other
service or product providers along with your own, and your
total revenues go up.

7. Make it possible for clients to prepay and "stock up" on
your services or products.  I pay for the next winter's fuel
each summer and get a lower price per gallon, and the fuel
company gets lots more money earlier.  Similarly, offer a
slight discount for six months or a year's worth of your
consulting services, and your cash flow can instantly
improve. 

8. Simply raise your prices.  Most entrepreneurs charge too
little and are thereby earning less than they could with
every sale.  Raise the price of your book from $17.95 to
$19.95, or of your fee for cleaning teeth from $90 to $99. 
Usually there's little or no resistance from your market. 
Sometimes with a significant raise in prices, you lose some
customers but revenues increase overall.  That's the goal!

Marcia Yudkin <marcia@yudkin.com> is the author of 6 Steps
to Free Publicity and 10 other books.  She runs a private
member site, MarketingforMore.com, which supports business
owners who are growing their businesses. Learn how to avoid
the most common pricing mistakes in her free report, "Charge
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{ARTICLE 2.}
 WILL SPAM KILL EMAIL MARKETING? 
by Doug West 

Have you noticed that you get a LOT more email lately then
you did, say just 6 months ago? If so, you also probably
notice that most of it is JUNK you never asked for.

Many "Gurus" predict that email marketing will be a thing of
the past within a couple of years. They claim SPAM or
unsolicited email will clog up mail servers so bad that we
won't be able to do business via email anymore.

While all that may indeed happen, we want to make a few
predictions of our own here. We predict that SPAM filters
and solutions will become more and more powerful, and that
the majority of SPAMMERS will be closed down.

Already there are some fairly useful tools on the market,
and they are getting better. One of the best things you can
use right now are the filters in your email program.
Netscape and Outlook Express both have them. You simply set
filters for words in the body or subject of the email that
you want to reject. Any email that comes in with those words
will go straight to the trash.

Of course, the P*O*R*-NO and other Spammer types try every
trick in the book to get past filters. You can get rid of
about 90% of it with your email filters though. As you spot
new SPAM tricks like P#O#R#N#O in the subject, just add that
to your email program filters.

You can also filter out any email from certain senders or
domains. Play with the filters in your email program and you
should master the options in no time.

Filters on the mail servers don't seem to be as great right
now. They seem to either filter out everything - even email
you want - or nothing at all. If much filtering on the
server is done, it slows the already-bogged-down machines to
a crawl. As faster mail servers with better filters emerge,
the situation should improve.

Coding your email address on your web pages will cut down on
the SPAM you receive. There are simple programs that can do
this for you. This keeps your email addresses from being
harvested from your sites by SPAM ware, and then sold to
every spammer in the world.

We also predict that stiffer fines and penalties will be
imposed on SPAM, and that presidents soon are set as a few
SPAMMERS are caught and prosecuted. Will this stop SPAM? Has
it stopped theft or fraud? It may slow SPAM down.

If you have ideas on how to combat the SPAM problem, now is
the time to make yourself known. Fortunes will be made by
savvy netpreneurs who come up with viable solutions.

Our best guess is that SPAMMERS will continue to SPAM, and
legitimate email marketers will find ways to market with
email. The good news for legitimate marketers is that
ethical forms of email marketing such as solo ads, and
building your own opt-in list are still working well. So go
with the flow until you see that they are no longer
effective. Your list may be extremely valuable to you for
years to come. Just Please don't SPAM anyone and add to the
problem!
---------------------------------------------------
Doug West is the editor of Opportunity Investigator. He has
been interviewed in many of the top home biz publications
like SFI magazine - (see http://kosoma.com/DougWest.htm ).
Take his complementary course that covers why most marketers
fail online and how you can avoid failure at:
http://209.61.158.154/spamkill.htm 
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{Disclaimer:}

We cannot be held liable for any of the business
opportunities or resources promoted in this newsletter by our
sponsors. Please take the time to do your own due diligence.


Legal Stuff:

"The subscriber agrees, by accepting this email newsletter
subscription, to indemnify the publisher against false
accusations of spam to include, but not limited to, payment
of all damages, loss of web hosting fees and services, all
damages for loss of business and goodwill, and any and all
fees or fines that may be imposed against the publisher by
any federal, state, or local authority or civilian business
entity as a result of the false spam accusation."

   Legal disclaimer    
Note: RCL's Biz Op Express makes no guarantees on ANY program or subscriber ads.
I encourage you to use your own good judgment and seek any legal
assistance before joining any program.
Never invest more money than you can afford! 
AdditionalDisclaimer:This information is NOT intended to replace your guidance
from The Federal Trade Commission. Any and ALL Tips on
Friendly Ad Copy, will be based on the FTC website
information. ALWAYS refer directly to the FTC website for
THEIR guidance. They are the only ones that can accurately
interpret AND explain what the Commission requires. We are
trying to educate the readers who are not aware of, or who
do not visit, the FTC website on a VERY regular basis. We are NOT a substitute for the FTC website. Interpretation of
guidelines, policies and laws remain the JOB of the FTC.
Rely on them for accuracy and assistance. We do. The sole
purpose of the above Friendly Ad Copy Tips, is to encourage
responsible marketing and advertising and to encourage
frequent use of the FTC website. NEVER, EVER....rush into
any Biz Opp, without thoroughly checking it out. You can
also file a complaint online, AT the FTC website.
www.ftc.gov OR you can call their toll-free 1-877-FTC-HELP
(1-877-382-4357). Bookmark the FTC website for FREQUENT
updates and information.By maintaining your subscription with me, you AGREE that
you are singularly responsible, for the outcome of your
advertisements. You agree that you will NOT hold this ezine
or me liable for any negative FTC complaints, or legal matters, that you
may encounter. Your information remains private here and we
do follow The Children's Privacy Act.I have a record of all subscriptions to this ezine. You either subscribed from my ezine subscription page, were subscribed with an agreement that you made with EzineAd.net, Totally Cheap Ads, 10Dollars20Ads, or lastly from WorldWideLists, which is a double-optin subscription service. They also maintain records of every subscription they send to me. You must be 18 years of age to get this publication. ( www.ftc.gov ) Parents areurged to supervise the computer use of underage children.
Our offers can end at any time and we reserve the right to
edit ad copy. We also can not be held liable for any third
party contacts. We DO participate in Opt-in, Legitimate
Co-Registrations. If you maintain your subscription with
this ezine, you ARE giving your permission to receive ALL
advertising from both publisher (in-house) and 3rd Party
ads, which will include stand alone solo ads. You remain
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departures. I will have no choice but to report any and ALL frivolous complaint to the proper authorities.    





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