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Welcome to PROFIT MAKER OCTOBER 9TH 2004 issue
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{ARTICLE 1.}
 
How To Avoid Having Filters Eat Your Emails
Copyright 2004 by Willie Crawford

You've probably read 1000 times that "the money's in the list."
If you're an Internet or email marketer, that's only partly true.
The truth is that the money is in properly written emails,
that get delivered to your list members. That last part is
what most online marketers are missing!

An article in the June 2004 issue of Time Magazine reported
that 40% to 70% of email sent to the four major ISPs is
deleted at the server. Those ISPs are MSN (including Hotmail),
Yahoo, Earthlink and AOL.  That simply means that there's a
very good chance that your legitimate email is not getting
through to those subscribers using those ISPs.

The bottom line for you and I as email marketers is that
building huge opt-in lists, seeking JVs, or publishing an ezine
is largely futile, unless you correct the above problem first.

So how do you correct the problem?  Many people who send
emails know that many ISPs score emails as they arrive at the
server. Email that scores above a certain score is identified as
probable spam, and is deleted. So, many of us go through
our email messages before sending them out and delete or
modify trigger words.

I'll let you in on a big secret.  Most of the words that you see
cleverly disguised (often with extra spaces or characters) aren't
what causes most of the problem.  It's combinations of words
that causes the problem.  It's those combinations of words and
a few other major mistakes that gets your email killed.

To find out what those major mistakes are, you can get a free
report called "The 21 Deadliest Spam Filter Violations" here:
http://myQuickPayPro.com/qpp.cgi?adminid=3054&id=91007
The typical ezine that I see makes over half of these mistakes
every issue. Does yours?

There are two major things that you can do to avoid having
your emails "eaten" by the filters.

The first one is to have your list members "white list" you
or add you to their address book when they first subscribe.
Right on your confirmation page, instruct them to add your from
email address to their address book or to their approved list.
How they do this is different for each ISP.    Generally adding
the from name and/or email address to their address book or
approved list will do the trick. Also tell them to periodically
look through their junk email folder to confirm that your email
is getting through. If they want what you're sending them,
they will do this. Often moving an email into the inbox will
cause the system to stop filtering your email too.

You can also tell new list members to do this in the confirmation
email, but that's a little late, since they may never get that
email.

The second thing you can do is run every email that you plan
on broadcasting (or even some personal emails) through a
system that scores the email. Email above some magic score
(around 5 at many ISPs) is guaranteed to be deleted.

There are a lot of tools for scoring your emails. The one that I
prefer is called E-filtrate.  You can check it out at:
http://myQuickPayPro.com/qpp.cgi?adminid=3054&id=91007
which is where you can also get the report mentioned above.

What I like about E-filtrate is that it's a browser-based system
that allows you to score an email, suggests 3-7 substitutes for
each trigger word (that you can make right within the program),
and even allows you to do test sends to confirm that your email
will get through.

The system also allows you to check to see if your domain/IP
is blacklisted. If your domain is blacklisted, then all email
from that domain is blocked by certain ISPs. So you could
have a "perfect" email, and it could still not get through.  The
solution there is to get the domain de-listed or to send from a
different domain.

Once you have a reliable system in place for "quality
controlling" your email communications, *then* you're ready
to put your list building on steroids. Then you're ready to set
up all kinds of joint ventures, and benefit from that huge,
responsive list.

Implement the simple steps outlined above today and you'll be
pleasantly surprised.  Something this simple can multiply your
profits many times over. It can actually be the one thing that
turns a struggling business into a major success ;-)



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing.  He shows people
how to actually generate substantial income on-line using
very simple SYSTEMS.  An example of such a system can
be studied and duplicated at:  http://ProfitMagician.com
 
(EXCHANGE ADS)

I'm not here to be a genius, or put on a front.
I show you some tips that have worked for me.
If something works for you, keep doing it.
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(MY WIZARD ADS)

NO ADS THIS WEEK 

 

(MWA QNE ADS)
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{ESSENTIAL TEAM}
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{ARTICLE 2.}
 
Classified Ads - What Works & What Doesn’t
By Diana Barnum

Do classified ads really work? Should you include an email
address or fax number in them? How about a call to action?

Questions like these are often brought to the attention of
OhioHelp.net, an Ohio-based company specializing in helping
businesses worldwide with their marketing, public relations and
freelance writing services. Here are some top tips they offer
based on their own client projects.

TOP TIPS FROM OHIOHELP.NET

I. CLASSIFIED AD PLACEMENT

Study the ads in publications where you would like to place yours
to see what works. And STUDY them like you'll have an exam over
them. If you didn't see the ad before, skip it. Only focus on
those who repeatedly placed the same ads - -these people are
selling off of them: bottom line.

While you’re at it, call some of those companies who are not your
direct competitors and ask how their ads pull (and log their
replies for reference). Exchange contact information and follow
up so that you can possibly team up with them later in a joint
venture and send clients back and forth.

Results show that small ads placed in inexpensive publications
generally bring in phone calls and clicks to websites, but no
email replies. And on the average, these callers reported having
limited or no Internet access along with limited or no computer /
email capabilities in their homes. If they had access at work, it
was limited and did not offer personal / private email. Toll-free
numbers brought in more responses than local numbers with area
codes. And fax numbers brought in nothing at all.

II. CLASSIFIED AD GIFTS

Sales increased with the inclusion of Gift and Reward items in a
call-to-action ad.  Popular items were:

A. A No-Cost Information Kit that included a variety of tip
sheets, electronic books and software sent via downloadable
links in printed sales letters and included on disks or CDs.  All
items were mailed Flat Rate via Priority Mail.

B. A Book / workbook set sent the same way or mailed Media Rate
in a manila envelope. Sets were for a trial period before
purchasing. And No-Cost Information Kits above were included in
the package.

C. A special “Freebie” item of their choice from our bookstore
was mailed or emailed with mention of the ad.



III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales,
include specific pricing in the ad; for example, say, “rates from
$39.” Also list an email address with a domain name and specific
person to contact. In other words, instead of emailing
info@aol.com, email diana@ohiohelp.net using a first name for
familiarity. (Note that some classifieds charge a 3-word count
for URLs but only a 1-word count for email addresses.) And use an
action verb in your call-to-action, “Mention Ad for…”


IV. CLASSIFIED TIPS

Remember:

• Keep up. Keep educating yourself and your helpers. For example,
inexpensive company subscriptions to a monthly ebook club
http://presssuccess.com/wholesale and the jvAlert Perpetual
Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805  help
to catch up with the latest scoop -- what works and what doesn’t
work from top-level marketers & industry leaders.

• Prepackage info into autoresponders
http://presssuccess.com/AutoPilot with a 30-day no-cost trial period. 
Then the info can be sent upon request immediately to prospective 
clients. Treat information requests like proposals & include past 
work you’ve done in the field, samples, references, additional 
resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your
classified campaigns. Testing and improving your ads can
definitely increase sales.



By Diana Barnum, CEO of http://ohiohelp.net . For more help 
with marketing, public relations and writing, email diana@ohiohelp.net 
or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies
at: http://movingaheadcommunications.com/freebies.html



 
 
 
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{Disclaimer:}

We cannot be held liable for any of the business
opportunities or resources promoted in this newsletter by our
sponsors. Please take the time to do your own due diligence.


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   Legal disclaimer    
Note: RCL's Biz Op Express makes no guarantees on ANY program or subscriber ads.
I encourage you to use your own good judgment and seek any legal
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Never invest more money than you can afford! 
AdditionalDisclaimer:This information is NOT intended to replace your guidance
from The Federal Trade Commission. Any and ALL Tips on
Friendly Ad Copy, will be based on the FTC website
information. ALWAYS refer directly to the FTC website for
THEIR guidance. They are the only ones that can accurately
interpret AND explain what the Commission requires. We are
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guidelines, policies and laws remain the JOB of the FTC.
Rely on them for accuracy and assistance. We do. The sole
purpose of the above Friendly Ad Copy Tips, is to encourage
responsible marketing and advertising and to encourage
frequent use of the FTC website. NEVER, EVER....rush into
any Biz Opp, without thoroughly checking it out. You can
also file a complaint online, AT the FTC website.
www.ftc.gov OR you can call their toll-free 1-877-FTC-HELP
(1-877-382-4357). Bookmark the FTC website for FREQUENT
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you are singularly responsible, for the outcome of your
advertisements. You agree that you will NOT hold this ezine
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may encounter. Your information remains private here and we
do follow The Children's Privacy Act.I have a record of all subscriptions to this ezine. You either subscribed from my ezine subscription page, were subscribed with an agreement that you made with EzineAd.net, Totally Cheap Ads, 10Dollars20Ads, or lastly from WorldWideLists, which is a double-optin subscription service. They also maintain records of every subscription they send to me. You must be 18 years of age to get this publication. ( www.ftc.gov ) Parents areurged to supervise the computer use of underage children.
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