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{RESOURCE OF THE WEEK}

'Background Effect: Fixed Background'

This is a simple but cool effect you can have on your page.
If you are tired of plain colors and want  something that will
liven up your page, you may want to consider having a fixed
image background.

This resource is for beginners trying their hands on making
their own webpage. We shall be dealing with more complicated
background effects on our future issues.

http://www.resource-a-day.net/resources/background/

{ARTICLE 1.}

If You Sell Anything Online Your ePockets Are Being Picked
Copyright 2004 Shawn Pringle

You and I are a lot alike. We are both software publishers
and eBook authors getting hosed on a regular basis. You and
I, my friend, are victims of software piracy that accounted
for over $24 BILLION dollars in lost revenue over the last
two years1. There are so many ways people can get your
product for free these days. If we continue doing nothing
we will lose even more money this year as potential
customers become more and more aware of just how easy it is
to obtain digital products without paying for them.

The question is, why do we put up with this? When we sell
our downloadable products they are being easily and freely
distributed (read: STOLEN) by the very same people that we
are trying to get to purchase. And don’t be fooled, this
still occurs very regularly today even though a lot of us
take precautions against it. This confirms that people want
our products, they just don't want to pay for them …because
they don't have to. In fact, 70% of potential customers
won't if they can get it for free2.

We know the ideal scenario; what’s supposed to happen.
Consider Bob Jones and his knot tying eBook, “Scoutmaster
Bob’s Guide To Knots”. Bob uploads his eBook to his web
server and creates a sales link to sell it, and this sales
link goes through to his payment processor. After the order
is placed the customer is redirected to the download page,
or "Thank-You" page, in order to automate the delivery
process.

Now Bob figures he’s all set up and starts his massive
promotion efforts. He spends lots of time and money getting
people to visit his site and convinces them to place an
order because it really is a great product. So, the
customers place orders via the sales link then are
redirected back to the download page automatically to get
what they’ve paid for. Perfect automated system, right?
Sorry Bobby, in a perfect world maybe. But here’s what
really happens.

“Back Door” #1:

Our boy Bob sets up a sales link, a download redirection
link (where people go after successfully ordering) and
spends time and money promoting his site. People come and
visit his web site and feel that they could really use such
an extensive knot tying resource and want a copy of it. A
couple people place orders and Bob is happy. Because Bob
has created such a great product they tell their friends
about Bob’s eBook. But instead of telling their friends to
check out Bob’s web site they simply email them a copy of
the actual eBook. Why not, it doesn’t cost Bob any money
right? Those people then tell their friends, who tell their
friends, who tell their friends. A couple of weeks later
Bob’s knot tying eBook is in the hands of hundreds, even
thousands of people…for free. And this is just the first
“back door”.

There are three (3) "Back Doors" that people use regularly
to easily obtain free access to your product:

Back Door #1: Get a copy via email, newsgroups, forums,
eBay, whatever
Back Door #2: Get refunded and keep the product
Back Door #3: Locate the download page without paying

And here’s another scary fact: For every 10 copies
downloaded, 4 of those are stolen2. How lightly would you
take it if you sold a tangible product, like a t-shirt, and
only 6 out of ten t-shirts that left the store were paid
for? These are lost sales and income forgone, there’s no
more blunt way to put it. If you can guarantee that the
only way they can get your product is through your payment
process you’ve just stopped that leak and increased your
profits.

But right now online merchants have no idea who is really
downloading their products, or what happens after the
downloaded. They lose total control of its distribution.
Some thieves/weasels/snakes …whatever you want to call
them… even go so far as to sell stolen software and eBooks
as their own for a greatly reduced price. This is probably
the greatest risk to selling a digital product, and if you
ask anyone that’s been doing it for a while they will have
experienced this nightmare first hand. The people out there
that do this are much worse than one guy that just gets
your product for free. These people distribute hundreds or
thousands of your product and you don’t see a cent of it.
They saturate the market and decrease the value of your
product, until it’s virtually worthless. They have to be
stopped.

“Back Door” #2:

Back to Bob. There is another big problem for Bob when it
comes to protecting his eBook. He doesn’t know that many
payment processors promptly, and without hesitation, honor
each and every refund request, no questions asked.
Seriously…no questions at all, one simple email is all it
takes. There's usually no need for the customer to explain
anything, just that they would like a refund. They will get
their refund right away and the you, the merchant, don’t
have a say in the matter at all. And you guessed it, they
get to keep the product, for free. There is no requirement
to return the product like with a traditional refund, since
there's no way to be sure the product was really deleted.
Imagine the absolute uproar brick-and-mortar merchants
would be in if customers were allowed 100% unconditional
refunds on request, and the customer gets to keep the
shirt, vacuum cleaner, DVD player, or whatever? Ridiculous
right? But it happens to online merchants like Bob every
day.

“Back Door” #3:

Lastly, Bob’s uploaded product is also easily and regularly
downloaded for free by potential customers right from his
own web site. People can get to his download page in any
number of ways. For example, open up Google. Type this into
the search box: “thankyou.htm ebook download”. Now go to
the second and third pages. Here are some free products for
you if you were the type to download copyrighted material
without paying for it. Of course I’m not suggesting you do
that, in fact I ask you NOT to download these products,
just look at the thank you page to see that the “back door”
is certainly easy to find. These people are just like Bob,
and they work hard to create their web sites and their
products. They are simply unaware of the kick-in-the-teeth
they’re taking by not protecting it.

Some conscientious merchants claim, "I'm safe, I protect my
download location with a third-party tool that creates my
download location on the fly."  This is a false sense of
security and it only blocks one back door. Basically this
protection method simply hides the download location, but
the product is still just as susceptible to being freely
distributed after the download. And it can still be kept if
a refund is issued. This is equivalent to the banks simply
hiding all the money instead of putting it in the bank
vault.

So how are online merchants like Bob, and you, and me
supposed to stay afloat? As it is now, the only way to turn
a profit is to rely on people’s goodwill in hopes that they
will do the right thing. And be content in the fact that
some people don't know how easy it is to get online
products for free, so these people actually pay for the
product. So, if you think about it, within this system it's
pure luck that anyone actually pays for a digital product.
 
But there is hope. There is a real way to stop all types of
thieves and freebie-seekers. We must protect the product
itself with unique identifiers and access codes for each
customer. And until more of us become wise to this one
simple truth rampant software and eBook piracy will
continue to plague online merchants.

1 - average 40% worldwide software piracy rate for 2001 &
2002, and dollar losses totaling $24.05 billion, based on
intensive studies by the Business Software Alliance
http://www.bsa.org .
2 - Based on the Business Software Alliance report -
"Quantifying Online Downloading of Unlicensed Software :
Survey of Internet Users for BSA - May 29, 2002",

----------------------------------------------------
Shawn Pringle is the owner and founder of the Virtual Vault
digital product security system. Read his story and how he
fought back at http://www.CBProtect.com  Email him at
springle@cbprotect.com .

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{ARTICLE 2.}

Is a Home Business Your Thing?
Copyright 2004 D C Wartenberger

There's a hype touring the world. A kind of magic
resolution to enable everybody to live an easygoing life
with no more financially problems ever again: Home-based
business in context with internet marketing.

Doesn’t it just sound too good to work at home and make
money the easy way? Why should we go on with this 9 to 5
when we could make the big money while sitting at home?
Wouldn’t it just be THE THING for you?

STOP!

Sit down and think before you quit your job and ask
yourself some questions:
Do you honestly want to work from home? (I mean really
work) - Are you able and willing to invest your time even
when there is no direct return for maybe some months? - Are
you open to learn and to follow training? - Are you the
type to discipline yourself to work regularly? - Do you
like to communicate? - Can you picture a vision? - Can you
motivate yourself again and again and again?
If you could answer all the questions with yes – and please
do that honestly  to yourself - Home Business is the right
thing for you.

So what to do now?
To get to know into what you are moving I recommend you
should start to invest 1 or 2 hours a day beside your
existing job. This is a safe method to get to know the
business and to find out if you feel content with this kind
of work. Believe me, you will need a time to understand the
real internet marketing/promoting and its system.
Plus you could start to build an income during this time
and there wouldn’t be a hard break for you when the day is
there to become a fulltime home-based business
entrepreneur. Your own boss!

Realize before ever starting: When you decide to work for
yourself – it means WORK and YOURSELF.
Nobody to tell you to do your work but you –  Nobody to
tell you where to start but you - Nobody to tell you when
to stop but you – And nobody to blame but you – You are the
boss now, with all the consequences.

If you think you can do this  – Then Home Business Is Your
Thing!

Once you entered this road you may find it irritating
first, as so many opportunities appear. You may even
stumble a few times till you are able to tell if an
opportunity is professional and fits your business. But as
long as you think positive and work concentrated and
focused on your target you’re on the right way to a life,
which is directed by you and it will lead you to success.
The best way to start is to follow a training. A good coach
and your firm intention is a 99% guarantee to your success.
You don’t have to learn it the hard way; you can just
follow a proven system.

Which one this will be? Well, this decision is up to you.
THIS IS YOUR THING AND YOU ARE THE BOSS NOW!

----------------------------------------------------
D.C. Wartenberger is the owner and webmaster of
http://www.reachoutforprofit.com
Training - Opportunities - Resources - Tools - Links.
"I love internet marketing for its challenges and it
enables me to live part time in Europe and on my farm in
Brazil."
Email: support@reachoutforprofit.com

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