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Welcome to PROFIT MAKER AUGUST 14TH 2004 issue
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{ARTICLE 1.}
 
Why Your Network Marketing Efforts Are Failing
Copyright 2004 by Willie Crawford

About once a week, I get someone struggling to build an
on-line network marketing business come to me for advice.
They want me to take a look at their website, and how they
are doing business, and tell them WHAT they're doing wrong. 
They want suggestions on how to grow their business faster.

Let's begin by acknowledging that network marketing is
nothing new. It's just telling acquaintances and prospects
about products and services that you use and like. This is
something that you do everyday.  You enjoy sharing great
discoveries with those you care about. The twist is that
network marketing companies have formalized the referral
system and compensates you for those referrals.

There is something KEY in the above definition that points
to the first reason many I advise are struggling.  Many people
promote businesses that they don't honestly believe in.  They
don't honestly believe that those whom they introduce to the
opportunity will benefit. Therefore, it feels like a SCAM to them
... since it is, according to their OWN definition, a scam...
and that very subtle message is conveyed in their every
communication.

People communicate on many different levels.  Our body
language, and even our "tone" in our emails, says a lot more
than most of us realize.  If you want to get scientific about
it, we're electro-magnetic creature who do give off electrical
vibrations that others can sense.  When you promote something
that you don't honestly feel good promoting, you give off bad
vibes... you produce bad karma that others pick up on.

Have you ever noticed that some people "make the hair on the
back of your neck stand up?"  You're picking up and responding
physically to a very powerful communication.  Don't ignore it! 

The simple solution to the whole problem described above is to
not promote anything (whether it's network marketing or using
other methods of marketing) that doesn't positively impact
everyone concerned!  There are a lot of great products and
services out there that do just that. I'll share with you a personal
example...

If you've read my background, you'll know that I am a literal
welfare to riches success story. I grew up so poor that at times
we'd run out of kerosene to heat the house in the winter, and
we'd go without heat until our next government subsistence
check arrived. Growing up in that environment with my
grandmother and two younger brothers, I didn't learn proper
money management. I had no role models!

Naturally, when I discovered an on-line service that taught me
that missing skill, and prevented me from squandering my
growing wealth, I eagerly shared this with others that I knew
needed this critical knowledge. There are so many people who
don't know how to make money work FOR them. I now feel very
good sharing that knowledge with others from my website at:
http://www.eliteteammarketing.com/81309/

Take a few minutes and study that website! It's incredibly
well-structured and works great. It doesn't have any of the
problems I see with the websites that my clients struggle with.

If you have any of these common problems on your website
you need to correct them immediately. If you can't correct them,
then you need to build you own website rather than using the
company-provided website. If the company won't let you create
your own site, then you need to find another company since the
one you're with is PREVENTING you from succeeding.  Here
are the common website errors we observe:

1)  No clear explanation of what the website or business is
about.  Internet surfers are very impatient and if they can't
figure out what the site's about in a few seconds, many will
simply click away.

2)  Forms asking for contact information without telling them
what you're going to do with their information. People aren't
going to give you their phone number and address, or even
email address unless they know that they're only going to
get information they want to receive.  You have to sell them
on the value - the "What's In It For Me?" -   of having you
follow up with them. You also have to assure them that you
respect and will protect their private data.

People understand that you're asking for their contact
information so that you can follow-up. Clearly tell them how
you're going to follow-up and why they want you to do this.
Explain precisely what benefit is in it for them?

3)  No indication of who, or WHAT, is behind the site. Your
website should have very clear contact information on it. A
name, email address, phone number, and if practical a
physical address should be on the site.  Letting people see
that there is a real person behind the site is what builds that
essential trust.  A photo on the site further builds the
connection and lets them see that a real, ordinary person
runs the business. 

4)  Proof that what the site says is true. Your making a
statement does not provide proof. Others saying it, does provide
some "proof."  So you need testimonials and statements from a
variety of people verifying and validating all of your assertions. 
These testimonials should have name, company, city and state,
website url, etc. Vague testimonials with only a set of initials
merely create suspicion.  A testimonial with a photo is even more
credible.

5)  An understandable explanation of the compensation
plan.  I'm a college graduate with about 20 years of FORMAL
schooling.  Many of the websites that I read leave me totally
CLULESS as to how I would get paid and how much.  If your
explanation or illustrations of your "payment plan" leave
people confused, it will also leave them unsure.  This is
another area where, if the company provided website doesn't
"cut it," then you need to create you own.

Take another look at how clearly things are explained at:
http://www.eliteteammarketing.com/81309/ 
Study this business model. It was put together by a very
brilliant friend from Indonesia. It works so well that she is
frequently featured on television, in magazines and newspapers
as the COUNTRY'S foremost Internet business expert. 

After you've looked at the company, product or service, and
website, then you need to look at your follow-up. This is one
of those things that the Internet allows you to do easier by
allowing you to automate much of it. Autoresponders are
my favorite tool there, although not the only one.

You also need to incorporate email, chat, an interactive website,
and YES even using the phone.  Do all of these things right
and your business is guaranteed to succeed. Do many of these
things wrong, and it's guaranteed to fail. 

Use the tips in this article as a checklist - today. Just do a
point-by-point review. It's critical to your business survival!  For
some, it will clearly show why your network marketing efforts
are failing!

Willie Crawford has been teaching others how to build successful
on-line businesses since late 1996. Frequently featured in radio,
magazine and newspaper articles and interviews, Willie shares
exclusive recordings from tele-seminars and brainstorming sessions,
useful ebooks, software, and reprint rights at his exclusive
membership site. Get these at:  http://TheRealSecrets.com
 
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{ARTICLE 2.}
 Candid Conservation Between Internet Millionaires
Revised August 2004 by Willie Crawford

I sat around in a hotel room chatting with two other
*very* well-known internet marketers recently. We
brainstormed and shared observations until three in the
morning :-) I thought you might enjoy the simple yet
profound insights and wisdom shared by these two
multi-millionaires. Look for ways you can directly
apply this knowledge to your business activities.

The most profound observation that we all made was
that most on-line newbies set their goals too low. This
is often because of limitations in what they can
convince themselves is possible. You see, until you
have seen something done, you often view many things
as impossible. After you see many people doing them,
your concept of what is possible shifts radically.

Consider the person barely able to make their monthly
rent payment. To them earning $50,000 a year may seem
like a big dream. However, the person making $50,000
sets his goal on $100,000 although it may appear to be
a big challenge to him. It magically seems more possible
if that individual know anyone actually earning
$100,000 a year. The person earning $100,000 a year,
can see the possibilities of earning $200,000 a year, and
the one earning this amount can imagine half a million.

As I sat in that room, chatting with someone who had
made and lost many more millions than I could imagine,
my personal perspective shifted dramatically. Just
being exposed to someone who told me/showed me how
it could be done convinced me that it was possible. It
convinced me that I could do it... and I set out making
it a reality :-)

At other times during this weekend I engaged in other
brainstorming sessions on how to build mailing lists
in excess of one million, how to get millions of
visitors to your site, and how to market high-end
products. Nobody in the group doubted that these
things could be done since we knew people who had
done them. So our focus became how do *we* accomplish
this.

The amazing thing about those discussion with those
two internet marketing millionaires was how it
continues to make me notice people doing "the
impossible." For example, I now notice websites that
get millions of visitors a month. I also notice
websites that get millions of visitors a DAY. And
as I observe these amazing feats, I ask how can I
duplicate what they are doing. I ask, how can I teach
people I mentor to do the same thing.

What I grew to realize was that the challenge I face is
just getting you to acknowledge that it is possible. I
frequently talk to subscribers who are busily trying
to market a $20 ebook for 50% commission. I have to
emphatically remind them that this will never make
them independently wealthy. The only reason you should
be selling $20 ebooks is to get names on your list
and to qualify them for up-sells to more lucrative
products that they need.

It takes being at a seminar or conference and watching
someone purchase a $5000 product or $10,000 in consulting
services before many of those I mentor experience the shift
in thinking I try desperately to effect. You see, this
shift in thinking is necessary if you really want to become
an internet success story.

That shift in thinking does a number of things for you.
At the same time that you learn the secret to driving
millions to a website, you realize that you may not really
want a million visitors a month. As you learn to create a
mailing list of several hundred thousand, you may realize
that what you really want is a smaller but very targeted
list. As your thinking shifts (and the light comes on) you
discover that you are *actually* adopting the essential
mindset.

What's the purpose of sharing with you a few moment of
candid conversations with some internet marketing
millionaires. It's actually to make you want to begin
associating with the same types of people. When you
associate with and brainstorm with people who think this
big, you magically become one of them. Then you sit back,
look at them, and realize they really are no different
than you. The biggest difference is frame of reference
and what they believe to be possible. Find a way for
you to have candid conversations with a few millionaires
today and watch what happens.

Note: The conversation revealed above was between
myself, John Reese and another friend.  That conversation
itself generated a six-figure income. I later learned that
John Reese quietly makes many millions more than even
I imagined. Recently, I discovered many of his traffic
generation secrets when I went through his Traffic
Secrets course. I encourage you to check out that course
at:  http://www.trafficsecrets.com/wcrawford



Willie Crawford is a corporate president, published author, 
seminar speaker and host, tele-seminar speaker and host, 
retired military officer, karate black belt, network marketing 
trainer, and life-time student of marketing.  He shows people 
how to actually generate substantial income on-line using 
very simple SYSTEMS.  An example of such a system can
be studied and duplicated at:  http://ProfitMagician.com


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