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Welcome to PROFIT MAKER SEPTEMBER 18TH 2004 issue
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{ARTICLE 1.}
 
Promote Your Business with a Juicy Scandal
By Marisa D'Vari

     William A. Gordon, author of The Ultimate Hollywood Tour Book, sees opportunity when celebrities misbehave. Even though his book was originally conceived as a helpful guide to tourists visiting Hollywood, he uses breaking news of celebrity murder and mayhem as a news hook to get radio producers to have him on their shows to provide expert commentary.
The media loves sensational news.

     Janet Jackson got millions of dollars of free publicity during her stunt during the super bowl. When a big scandal breaks, the media pounces upon it and suddenly the world can’t stop watching the pictures and interviews on the TV news. News reporters scramble to dig up related stories, knowing the appetite of their insatiable readers.

      Savvy authors can train themselves to take advantage of this news frenzy to hitchhike their book onto this media bandwagon.
Here is the simple three-step process of hitchhiking onto breaking news.

Step One:

     Begin each day looking at the headlines in your city or national newspaper. Ask yourself this question. How do prominent people in the news tie in with the core concept of my book? For example, John Boe found that the non-stop publicity about Kobe Bryant could be used as a news peg to promote his book and services as a body language expert.

Step Two:

     Shape this news into a pitch for print editors and radio producers.

     For print, this pitch might take the form of a tip-oriented press release, with an attention-getting, sensational headline followed by a succinct paragraph that covers the who, what, where, why, when, and how of the situation followed by five helpful tips. The advantage of a tip-oriented press release is that editors can simply cut and paste it into their publication when they have space to fill.

     For radio, use the same attention-getting, sensational headline, but follow this with intriguing questions the host can ask you on air, followed by a short paragraph on your credentials and book. Also, remember to add a line about giving books away on the air – radio hosts love that!

Step Three:

     Sign up for Google News Alerts. You will find instructions on the Google home page. For example, if you wrote a book about the psychology of shoplifting, you can program Google News Alerts to let you know any time this subject appears in a press release or article.


     During the Winona Ryder shoplifting incident, this means you would be notified with all breaking news. Armed with this knowledge, you can send a letter to the editor of the publication that published the article with your take on why Ryder committed this crime (naming your book title, of course) and also put the journalist who wrote the article into your media database. Also, introduce yourself to the journalist suggesting that he think of you as a source for related stories.


     This article was adapted from Marisa D’Vari’s 200-page softcover book, Media Magic: Grow Rich in Your Niche with Insider Media Secrets (read free samples at http://www.deg.com/now.htm).

    D'Vari offers a free 36-page publicity report at http://www.BuildingBuzz.com and invites you to contribute your publicity success stories for a contest in honor of Shameless Promotion Month.

 
 
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{ARTICLE 2.}
Critical factors for starting an online business
By Alan Cheng

We all wish to have an extra stream of income to help ourselves and family become  financially independent - trying to get out of the 9 till 5 office job.

Having an internet business doesn't mean you have to be a programmer or a web designer to do it. So get that thought out of your head first.

You do however, have to put some elbow grease in. A lot of people think that they can just build an internet business and then voila - the money will come rolling in. You can also get that thought out of your skull.

There are so many myths about earning money online that it's worthwhile to know what's the garbage and what’s the reality first.

To start things off, you can sign up for the exclusive report at http://www.onlinemoneymachine.com/alen about the truth and myths of making money online. The report should hit you straight in the face with its straight forwardness
which many people don’t want to believe.

The key to starting an online business is to know what you only need to know that will help you. Don't listen to the hype of profiting easily by doing very little. Read up on marketing materials for your business but make sure the information is reliable and that it is from a trusted source.

So what does the Beginner have to know to get started on their path to online riches?

Here's my list in order of priority. Follow the steps and you won't be far from achieving your dreams.


1. The right attitude.
Give your customers the best service you can. Understand that this is your own business. Work hard at it. Acknowledge the fact that the internet is no different to a normal business. It still needs advertising, great customer support and a good product so people will come back.

2. The product you're going to sell
If you don't know what you're going to sell, send an email to aff1@onlinemoneymachine.com for my list of recommended affiliate programs which you can recommend even to your close family members.

3. Read up on marketing strategies.
Reading books on marketing is so essential to your business. I hammer that thought to my customers every so often in my training. Please learn how to market your business. It’s how people know about you and buy from you.

4. Plan your marketing strategies.
OK. You’ve read the books and are full of information. Now plan how you’re going to execute your marketing strategies. A plan makes a person more committed to
carrying out essential tasks.

5. Execute your strategies.
All the above is useless if you don’t execute. Take action. Do anything but don’t do nothing.

6. Review your results and make modifications.
Make modifications to your website or marketing strategies. Choose the strategy that has the best results. Continuously try and improve the conversion rate of your website.

7. Repeat steps 1 to 7.

You have to understand that people are making money on the internet as a living. With the proper coaching and information, you can too.

The steps discussed above are guaranteed to make you succeed. However, it takes time. Don't expect overnight success. Take the first step now which is to begin. These are the reasons why I created http://www.onlinemoneymachine.com. To help people get on the right path with their online home business.


Alan Cheng, is the owner of www.onlinemoneymachine.com
the true membership site dedicated to help one start a profitable
internet business. It has all the tools you really need to profit
online with your own website. You can contact Alan at
alan@onlinemoneymachine.com



 
 
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