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Welcome to PROFIT MAKER FEBRUARY 19TH 2005 issue
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FTC regulation
All ads must comply with the guidelines, policies and
laws of the Federal Trade Commission
(http://www.ftc.gov/bcp/guides/guides.htm ). We retain the
right to edit or refuse any and ALL types of ads. We
encourage responsible advertising and marketing through
substantiation and documentation of all claims made.Please also see disclaimer at the end of this ezine.

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{ARTICLE 1.}

Advertising - What is Your Best Option?

Need to sell something? The answer is in the advertising;
the definitive word given to attract people's attention to
an item, product or service for sale. Advertising can be
undertaken using many different medians. You can advertise
in print, on radio and on television. You can successfully
advertise on the World Wide Web. The sky is the limit
with advertising and all the choices!

Advertising can be seen on everything from telephone
poles to billboards to taxis. With so many advertising
options available to you, it pays to research the
appropriate type of advertising plans before you
start promoting your item, product or service
especially if the end result is for there to be a sale.

Advertising can be walking and talking. How many times
have you seen products just walk out the door from
referral advertising? Advertising does not need
to be costly, however it needs to fit the purpose
and audience for which it is intended. For example,
if you are selling a piece of used furniture, your most
likely choices would be to seek advertising in the
local classifieds or on the community bulletin board
to gain the attention of the general people. Should
you want to sell some high value new products, an
advertising budget would need to be created in order
to target the appropriate prospects.

How about advertising over the internet? Performing a
search via a search engine will produce various listings
of free online classified sites. While some sites may
promote free advertising, it still pays to look around
the web for the most profitable means of advertising.

Perhaps you might like to consider online auction sites
where you pay a small percentage for the advertising of your
items and people from all over the world can bid for your
goods. If you choose an online auction site for advertising
the opportunities are limitless!

Keep in mind that it does not just stop at advertising. A
successful advertising campaign is only one part of the
sale of your item. Having a viable item, product or service
available is the first key to success with advertising there
to spark the initial interest. You need to make sure you
can also back your item, product or service with
exceptional service back end sales. Happy selling!

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{ARTICLE 2.}

Business Plan ~ A Recipe for Success!

Where would a business be without a business plan? A
business plan sets the course for the future of the
business. It gives the business owner or manager a sense
of direction, listing the objectives and goals of the
business from the outset.

Writing a business plan requires a lot of time; a
successful business plan cannot be a rush job. Once an
idea for a business has been developed, researching
the many facets of owning and operating a business
is the next most important step. Your local county
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required information of a legal nature, as should your
local business enterprise center. The rest of the
research will be up to you! You will need to research
products for your business, at the same time as
researching other enterprises that may be in direct
competition to you. Furthermore, you need to research
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business product or service.

With the research out of the way, sitting down to write
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opportunities and threats of the business. While the
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accurate way of performing the analysis, as the business
would not yet have customers and profitability would not
yet have been experienced. However, it is very important
to remember that a good business plan is flexible and can
be changed as your business experiences grow.

After finishing a SWOT analysis, you will need to
establish your business name if it has not already been
determined, as well as your values and vision, your
business goals and long term mission and how you want to
achieve all of this when the business is actually running.
Writing your thoughts down despite how minute you
feel it is will enable you to collect everything applicable
to your business for easy reference in the future. Imagine,
today's thought may evolve into a million dollar idea in a
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Don't let the small stuff get in your way of taking
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Copyright � 2004 Keith Needham. All Rights Reserved.

PROFITMAKER EZINE
The Ezine For All Home/Internet Biz Owners