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Welcome to PROFIT MAKER JUNE 19TH 2004 issue
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{ARTICLE 1.}

How To Increase traffic and get a better rank on Google

You have a business you want to promote. You’re looking
for more traffic to your web site. But, how do you get
that traffic and how do you get it for nothing?

Here’s a technique I use to increase web site traffic and
get a better rank on Google. But, you need your own web site
first. This won’t work for your otherwise.

Having said that, even if you don’t own a web site you
should follow some of the steps here. The reason will become
very clear nearer the end of this email.

What you are doing is researching for sites with a Google
page rank of at least 4 and upwards that are relevant to the
content of your site. Then link with them and have them link
back to you.

To do this set up another page on your site for the purpose
of including good quality links from other relevant sites.

Here's how to do it...

1. Download Alexa Toolbar and install it on your computer.
Get it here: http://download.alexa.com/index.cgi?p=Dest_W_b_40_T1

2. Download Goole Toolbar and install it on your computer.
Get it here: http://toolbar.google.com/

3. Create a "Spreadsheet" using "Excel" and create a colum
for each of the following...

URL, Contact Email, Owner's Name, Alexa Link Popularity,
Google Rank, Contact 1, Contact 2, Contact 3, Link Accepted.

4. Go to Google Search Engine and key in a relevant keyword
to your niche site.

5. When the results come up, go to each site (including the
Google Ads that may come along with it)

6. Upon arriving at each site the first thing to check for
is the Alexa Traffic Rank that shows up on your Alexa
Toolbar. Aim for a traffic rank of 100,000 or less. Anything
more than 100,000 leave the site and look for another one.

7. Next, look for the Google Page Rank. Aim for a PR (Page
Rank) of "4" or more. Less than this leave the site and look
for another one.

8. If you are happy with the Page Rank on Google and the
Traffic Rank on Alexa, then place all relevant details on
the spreadsheet you've created. Then move onto the next
site.

9. Do this until you are satisfied with the number of
possible contacts. You probably should aim to get 5 - 10
sites a day. Keep this up until you have reached the desired
number of links you want on your page.

10. Set up a page on your own site and call it something
like "Partner Links".

11. Now you need to put a link to their site from your niche
mini site. Grab a bit of text from their site and place it
in your "Partner Links" page. Then turn that text into a
link to their site.

12. Email each web site owner letting the know who you are
and that you placed a link to their site from your site.
Then request that they link back to you. If they don't then
just take their link down.

13. When you contact the web site owner, just place the date
of contact on you spreadsheet under the colum "Contact 1".
Any other contacts should be placed on the other "Contact"
colums.

14. Whether a link has been accepted or not, just place a
"Y" (for YES) or a "N" (for NO) in the colum entitled "Link
Accepted".

That's it. I have done this for my site and am starting to
see an better rank on Alexa and beginning to increase my
PR rank on Google.

The thing with this method of getting a better rank on
Google is that it's very time consuming and requires
persistence on a daily basis. But it will work. Also, don't
expect a positive response from every web site owner. Most
likely you'll get more rejections than acceptances. Just
carry on regardless.

The other thing is that you should ensure that you look for
a Traffic Ranking of 100,000 or less on Alexa. This means
that you are looking for high traffic web sites. This means
a better chance of people clicking on your site. It only
makes sense.

Also, you don't need millions of links from just any site to
gain a better rank in Google. You need good quality links
and this is a good method to do this. That's why I suggest
looking for sites that have a Google PR rank of "4" or
higher.

Remember I said that even if you don’t have a web site you
should follow some of the steps here? Well here’s why...

The sites that have accepted your links are your future
"Potential JV Partners". They're your number one contact
names for Joint Ventures. They're the first people you
contact with your offers for their customers and
subscribers.

As you've done the research, don't just let all that work
just sit there once you've created your link exchanges.
You've just started a relationship with those people and you
should make use of that opportunity. Even contact those who
have not accepted a link to your site. Treat them as
secondary contacts for Joint Venture purposes.

Just get crackin’ on this immediately.

==========================================

© 2004. eBookToSuccess.com. All rights reserved.
Tony Farrell specializes in initiating successful start up
of new businesses while providing internet marketing
training through his ezine and email course. His course is
a 10-part email sent every other day. Subscribe with a blank
email to mailto:ims@goldbar.net or visit:
http://www.ebooktosuccess.com

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{ARTICLE 2.}

Winning the Pay-Per-Click Keyword Battle
Copyright 2004 by Willie Crawford
("The King of Pay Per Clicks")

Any honest ezine publisher will tell you that email is not as
effective as it use to be. It can't be, just because of all of
the spam filters, and deliverability issues. That makes
other parts of your marketing mix more critical than they
use to be. For many online marketers, pay-per-click
search engines have become THE most effective form of
promotion.

There are actually people online, with no product of their own,
who earn over $1000 per day just promoting affiliate products!
They simple bid on targeted keywords at pay-per-click search
engines. They constantly refine their listings until their
click-thru rates are incredibly high. Many also constantly
refine their websites to generate small, continuous
improvements in their conversion rates.

There ARE key strategies to using the pay-per-clicks most
effectively though. One is developing a list of as many
highly-targeted keywords as practical. Another is not to get
into bidding wars that dramatically reduce your
return-on-investment.

Let's look at the second issue first... the one of bidding wars.
When you come up with a few keywords that you feel are ideal
for your products, and then you notice that the top bids are
incredibly high, that suggests a number of things...

The people who consistently bid very high for given terms must
be making a profit or they wouldn't be bidding so high on these
terms for very long. So, if you're promoting similar products
you need to figure out what they're doing that you aren't. There
are a number of possibilities there...

1) They may be promoting a competing product from a website
that has a higher conversion rate than you do. If that's the
case, you may want to consider promoting the competing
product instead of the one you currently promote. If the product
you currently promote is your own, maybe you want to discover
improvements you can make to your website by studying the
competitor's website.

2) They may be promoting competing products that pay a
higher per-sale or per-lead commission. If that's the case,
they can afford to spend more than you can to make a sale.
That's another reason you want to investigate exactly what your
competitors are selling. Maybe you want to start promoting the
competing product offering the higher commission.

3) They may be willing to settle for a lower front-end profit
because they're building a list, or hoping to make most of
their return on the back-end. Whether this is the case or not,
you may want to look for ways to leverage the return you
get from your promotional efforts. One way to do this is to
represent affiliate programs that offer "lifetime commissions."

The approach I take to bidding wars, and that taken by many
top marketers that I consult with, is simply not to get involved
in them. With millions of potential words, or terms, to describe
your product, you simply need to find other terms to bid on. If
you want to bid on the very competitive terms, bid lower and
accept a position lower in the rankings, realizing that some
people do search through the lower-ranking listings too.

The secret there, is to develop a list of as many keywords
and keyword phrases as possible. This is a never-ending job.
You should always be looking for new expressions and queries
that people, who are looking for your products, use at the search
engines. What will allow you to win that battle is the fact that
you are RELENTLESS. While your competitors stop developing
their list after a little effort, you never stop!

Persistence and relentlessness allows you to find those
obscure words that people ARE searching on. Then, you can
can bid only the minimum, and still get a steady stream of
highly targeted visitors

The whole key there is to "get inside your visitors' heads."
Think like your potential visitors and ask yourself what they
would actually be typing into a search engine while looking for
your product.

When your potential customer is using a search engine,
and he sees a listing that uses his exact words, that really
jumps out at him! On a conscious and subconscious level, this
really connects with the prospect. Echoing his words back to
him, in your listings, is really something experts at
Neuro-Linguistic Programming, and varying fields of psychology,
have taught for years as an extremely powerful communication
technique.

There are countless tools for developing your list of keywords.
Most of the top searchengines have suggestion tools that show
you terms their users have searched on recently. These
suggestion tools are a good starting point, but they're only a
beginning. Just because a term is not listed when you query
one of these tools, does not mean that people aren't searching
using that term. So you need to use these tools ONLY as a
starting point.

Those who spend considerable time refining their pay-per-click
process use numerous tools. Tools that I personally use include:

- The Overture Suggestion Tool
- The Google Suggestion Tool
- Good Keywords (desktop software)
- AdWord Analyzer
- WordTracker
... and numerous sites devoted to developing keyword lists.

You also need to read the books published by experts in the
field. Books I have read or re-read JUST in the past MONTH
include:

- Google Cash
- The Definitive Guide to Google AdWords
- The Silent Sales Machine Hiding on Ebay
- Success Alert
- The Affiliate Marketers Handbook
... and several others.

I've also listened in on, or participated in, about 10 different
tele-seminars on pay-per-clicks in the past month alone.

Some of the books mentioned above don't at first seem to be
about developing keywords or using pay per clicks. All of these
books DO teach you things about targeting niche markets in
one way or another. They help you to discover and capitalize
on hidden markets. I think of practically all of them as
reference resources.

Winning the pay-per-click, keyword battle is about totally
immersing yourself in the topic. It's about studying all of the
available material on the topic. It about reading the reference
materials mention above over and over again. Something new
will resonate or "jump out at you" each time that you study
these materials. At least that's been my experience. That's
why I often listen to an MP3 recording of a tele-seminar while
out jogging or walking along the beach :-)

Winning the pay-per-clicks, keyword battle is all about:

- Constantly refining and adding to your keywords lists
- Constantly refining your pay-per-clicks listings
- Constantly testing and meticulously tracking

That's all there is to it... that and ONLY sticking with your
winners.
--

Willie Crawford, often referred to as "The King Of Pay Per
Clicks," has been teaching and studying online marketing
since late 1996. Find more of his teachings on pay-per-click
search engines at: http://MasterThePayPerClicks.com

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