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Welcome to PROFIT MAKER NOVEMBER 20TH 2004 issue
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{ARTICLE 1.}

How To Create ‘Dynamic Headlines’ For Your Google AdWords Ads
By Jason Lewis

Relevancy is the key to the success of all advertising. If your ad conveys the right message at the right time, to the right people, then you stand a very good chance of increasing the response to your ad.

If your Adwords ad contains the same search term that someone has just typed in; Google will reward you by highlighting the term in bold in your ad.

This extra bold highlight has been proven to increase response and clickthrough rate to your ads.

Now you can go one better…

What if you could set things up, so that your ad headline would automatically change to display the exact same search term that someone has just typed in! They will look at your AdWords ad and think, “Hey that ad seems to be advertising the exact same thing I’m trying to find.

This will give you a huge advantage over most other advertisers, who only use the standard static headline format. With a normal ‘static’ headline, they will have to try and guess what people want beforehand, and show the same headline regardless of what people have typed in.

I now use this technique on all my AdWords campaigns, and have seen a good increase in my clickthrough rates as a result of doing this.

So, how do you create a dynamic headline?

To start off with let’s look at what a typical Adwords ad might look like:

Cheaper Dentist Insurance
Comprehensive Quality Service
For All Your Dental Needs (aff)
www.dentalplans.com

If someone typed in a phrase like ‘low cost dental plan’ none of the words in your headline match, so you wouldn’t normally have any part of your headline appear in bold.

Using the ad example above, to create a ‘dynamic headline’ you would type in your headline like this:

{KeyWord:Cheaper Dentist Insurance}

To create it correctly, you must copy everything on the above line, including the brackets, and the capital K and W. Just replace the words ‘Cheaper Dentist Insurance’ with your own default headline.

Now, when someone performs a search like ‘low cost dental plan’ your ad headline will automatically display the words ‘low cost dental plan’ in bold type. If the phrase typed in has too many words or contains a misspelling, Google will display your default headline instead.

A few things to note…

* The dynamic headline will only show words that are stored in your keyword list for your ad group.

* If you are using ‘phrase’ or ‘broad matching’ your default headline will be displayed if the search query typed in is too long. Your headline can only take up to a maximum of 25 words. So if someone typed in ‘low cost dental plans for the over 60’s’ this is over the 25 word limit. In this case your default headline of ‘Cheaper Dentist Insurance’ would be shown.

* Keep out misspellings. Personally I will often add a ton of different misspellings for the most popular keywords I am targeting. Problem is, Google don’t like you putting the misspellings in the actual ad itself. They don’t mind showing your ad when some does a typing error or something. They just don’t want to be seen showing poorly written ads.

For example if you were using a dynamic headline and someone typed in the phrase ‘insuranc’ (no ‘e’ on the end), the dynamic headline could show this misspelt word as your headline. Google’s ad monitoring will prevent you from using dynamic headlines for misspelt words.

What I do is put all my misspellings in a separate ad group to make sure my ads don’t get disabled.

I hope you found this useful.

Jason Lewis, Copyright 2004

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{ARTICLE 2.}

Why You Must Get Out Of Internet Marketing
Copyright 2004 By Willie Crawford

If you're anything like me, you stumbled across the
Internet while searching for a way to supplement your
regular income. You were attracted to the fact that you
could build a side business by "moonlighting" and then
eventually quit that job you hate.

You peeked into the internet marketing world and
read all of the stories about how great it was. You
were very quickly convinced that you could earn ten
times more money sitting in your underwear at home
than you could sitting in that office that you hate.

Slowly, you ventured into this strange new world.
You discovered affiliate programs, email marketing
and how to build a website. Slowly, you went deeper
and deeper into the waters.... attracted by the
possibilities!

If you are like MOST online entrepreneurs, you never
really hit it big. You dabbled in a lot of different
things and half-hearted promoted a lot of different
affiliate products that you sort-of felt good about.

If you're like many internet marketing entrepreneurs,
you looked around to see who had accomplished what
you wanted to do and you sought to discover their
secrets. You began reading things that they wrote.

You bought their courses and ebooks.

Soon, you noticed something really strange. You
noticed that all of those people who appeared to be
making BIG money selling you information on how
to make money online advised you NOT to get into
the same business they were in. Instead they advised
you to get into a niche market.

Those doing what you though you wanted to do, told
you to NOT sell internet marketing products. They told
you to find something else to sell. However, the only
examples... the only model that you had to follow was
what you saw them doing. So you ignored their advice.

Ignoring their advice, you decided to compete head to
head with your newfound teachers.

Most who do this
eventually discover that it is a losing proposition. Many
never even see any commission checks above $100.

The crux of your dilemma is that you don't see a lot of
examples of people doing what the experts tell you to
do. How can you know how to market something other
than internet marketing products IF that's what your
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OTHER THAN internet marketing products. John
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exactly how they run their businesses.

Do you believe there is a guy making $950k a year
selling SOCKS over the internet.

Another guy is making millions selling stuff on Ebay
that he doesn't even own.

A college professor is earning over $100k selling juggling
supplies in his spare time.

John even got a guy making 18 million (a year) selling
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My friend, John took a handful of the most powerful of
these interview and wrote a book. He called it, Success
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all of the gurus weren't able to answer for you.

The experts all told you that selling internet marketing
products is not how to become an online success. Now,
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10 times more successful are actually doing. He has
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Check out John's amazing book at:
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---------------------------------------------
Willie Crawford is a corporate president, published author,
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retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing. He shows people
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