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Welcome to PROFIT MAKER JANUARY 22ND 2005 issue
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{ARTICLE 1.}

Six Simple Steps To Earning More with Information Marketing

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NO WINNERS THIS WEEK

{ARTICLE 2.}

Internet Marketing Joint Venture KILLERS
By Willie Crawford

Almost every single day, I get asked to participate
in Internet marketing joint ventures.  So do many of
my closest friends that I regularly discuss Internet
marketing with. We see a lot of the same mistakes...
mistakes that severely lessen the chance of a JV 
being accepted... being repeated over and over again.

Review these mistakes, and ask yourself if these
things hampers YOUR efforts to land lucrative JVs:

1)  The initial JV proposals are far too lengthy.  When 
emailing someone who has to sift through hundreds of
emails per day, don't make your email too long.  If 
it looks like "your life's story it's very likely to
be set aside to be read later (later usually never 
arrives), or it's simply deleted because it would take
too much time to read.

If it's an email proposal, make it incredibly easy
to identify as a JV proposal, get right to the main
points, and make your offer.  Ask them to email or call
you for more specifics.  As with any communication, your
first challenge is just getting your prospective
partner's attention. If you don't do that, nothing else
matters.

2)  Participating in the JV is too much work.   Make
it as easy as possible for your prospects to participate.
You should have already done 90% of the work involved in
them presenting your offer to their list. If you don't, 
your offer will be bypassed for something easier to
implement. Offer an email that they could simply copy, 
paste, and send to start things rolling.  Yes, your partners 
should personalize messages to their audience, but you 
need to be prepared for them not having the time for that.

3) Overlooking smaller publishers with very loyal and
responsive lists.  Often the publisher with only 1000
subscribers who actually reads his ezine will produce
better results than the publisher with 100,000 subscribers
who rarely read his ezine issues. Since these smaller
publishers are approached less often, you also have a
greater chance of having your proposal accepted.

4)   Not having tested your web copy and conversion 
rates.  Don't expect potential partners to be "guinea pigs."
Instead, spend a few dollars driving some Google AdWords
traffic to your site so that you actually have a measured 
conversion rate to share with your partners.

If your initial testing doesn't convert at the rate that
you had hoped for, revise the page and keep testing. You
may land a JV with a "big fish" - ONCE.  However, if their
results are dismal, they'll be very hesitant to do JV's
with you again.

5)  Shoddy site that appears to have very little
credibility.  Your potential JV partners are usually
interested in the bottom line, and customer satisfaction.
If they're fairly experienced, they can often look at a
site and gauge how successful it will be with their 
audience.

One of the factors that reduces credibility (in my opinion)
is testimonials by the author of a product or those 
interviewed in the product. Those people have "ownership"
in the product, so they're expected to say things to help
sales.  Make most of your testimonials from people other than
those featured in the product. If you don't have any yet,
give away a few copies to get some. Also, you could quote 
experts on the topic who've said thing to validate points 
made in your copy.

6. The ever expanding JV.  Don't ask someone to be part of
a JV by being interviewed, then ask them to help write
the web copy, then ask them to write your ads, then
ask them to do several solo mailings to their lists, then
ask them to provide a review of your 500 page ebook, then
ask them to do a line-by-line critique of your web copy,
then ask them to locate other JV partners for you.

The above example is a little exaggerated, but I've been
asked to participate in several JV's that were very close
to that description.  What I witnessed with those JV's is
that many who initially said yes, later dropped out because
they had their own businesses to run.

7)  Product priced too low to offer a respectable return on
investment.  No matter how good an ezine is, or how good a
publisher's relationship is with his audience, they only
want to hear from him so times per week. This means that
publisher generally can't send special mailings notifying
his list of every good deal he discovers. If I did that,
I'd be sending my list 2-3 emails per day.... and they'd
all unsubscribe in a few weeks. 

Only seek JV partners for products substantial enough to
offer a good return for the resources your partner is 
asked to invest. Sending a mailing to one's list IS using
up a precious resource.  Most publishers do view it that
way, so you need to appreciate that point.

8) Don't ask a potential JV partner to help promote a
product after he's only recently promoted a competing
product.  If a publisher says one product is "the greatest
thing since sliced bread" one week, he can't credibly say
the same thing about a competing product  a week later.

We've just gone over eight things that you need to consider
when putting together an Internet marketing joint venture 
proposal. There are dozens of other things that you need
to consider.  Notice that all of the things mentioned 
above have a common theme though. They suggest that you 
need to view your package from the perspective of your
potential partners.  Do that and you won't do things that
are likely to kill the JV before it even gets off the
ground.  Do that and you'll be able to tap into one of
the most powerful tools available for growing your on-line
business... joint venturing with those who already have
the attention of your target market!



Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host, 
retired military officer, karate black belt, master network 
marketing trainer, and lifetime student of marketing. He shows
people how to actu

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PROFITMAKER EZINE
The Ezine For All Home/Internet Biz Owners