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Welcome to PROFIT MAKER NOVEMBER 27TH 2004 issue
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{ARTICLE 1.}
 

 

It's Essential You Only Market Products That People Want
Copyright 2004 By Willie Crawford

Is your online business generating the standard of living that
you envisioned when you first started? Are you working the
hours you want and meeting your income goals?  Are
people buying the things that you offer them like hotcakes?

If your answer to the above questions is "no" then there's a
good chance that you're either marketing the wrong product,
or you're marketing it in the  wrong  way. Countless online
marketers are marketing the wrong products and don't even
realize it. Let's take a look at why that's so and how you
can remedy it.

There is a fairly simple "formula" for determining what
products or services you should be offering your customers.
I once heard Marlon Sanders express it perfectly. He said, 
"Whatever they're buying, that's what I'm  selling."  He
meant, he lets his market tell him what they want and
that's what he offers them.  Brilliantly simple!

Don't offer what you think your market needs or wants. If
you do, you going about it all wrong.  They don't buy what
they need - they do buy what they want.  However, they
often don't want what you think that they want.  So you
absolutely must offer what your market * tells you*  that it
wants and shows you that it is willing to pay for. 

Did you catch the second part of that last sentence? The
often overlooked factors there are that they must want it, be
willing to pay for it, and be able to pay for it.  Miss any of
these three elements and you have a product that isn't
going to make you a success.  The part that I see a lot of
marketers miss is the third part. They have a product that
the market wants but they offer it to segments of the market
that can't afford it... or are convinced that they can't afford it.

These marketers go on a crusade trying to convince their
market that this product is just what they need and that
the product will make their lives perfect.  These marketers
refuse to acknowledge that even if their market does *need*
their product, they won't pay for it.  That's a losing formula.

Many marketers who create their own products also do it all
wrong.    Don't create a product and then go  in search of a
market.  Research the market first to let them prove to you
what they really want.  You can do this by doing surveys, or
observing what is being heavily promoted in the pay per click
search engines. You can also notice what problems your
market is discussing on discussion forums and in emails.
They will often show you a problem that they want solved.

Once you've identified a problem, confirm there is sufficient
demand to make it worthwhile for you to create a solution. 
Make sure that the market for that type of product is not
already over-saturated, but don't be afraid of competition. 
Competition proves that there is demand.  When you notice
a niche that no one is serving, asks why that might be. 

When you see an "unfilled niche," it's very possible that the
product idea you have has been tried before and proved not
viable.  You don't really want to be a "trailblazer" or "pioneer." 
Top Internet marketers know that pioneers get arrows in
their backs.  Top Internet marketers "go for the low hanging
fruit."     Consider fast food restaurants in any major city.
They generally locate where all of the other restaurants are
and just point out what is different about their cuisine.  That
gives them a greater chance for success since other
restaurants have already validated that the location is a
winner.

So the formula that you want to follow is simply to let the
market tell you what it wants and then offer it to them.  They
tell you this everyday if you're really listening.  Really listen,
and then respond to what they are telling you and you're
virtually assured to be a success.  Just make your motto,
"Whatever they're buying, that's what I'm selling."

-------------------------------------------------------------------

Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, network marketing
trainer, and lifetime student of marketing.  He shows people
how to actually generate substantial income on-line using
very simple systems.  An example of such a system can
be studied and duplicated at:  http://ProfitMagician.com

 

 

 

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{ARTICLE 2.}
 

9 Great Reasons To Help An Internet Marketing Newbie"
Written By Jeff Schuman © 2004
http://www.Team-Schuman.com

Zig Ziglar, the famous self help guru, was once quoted as
saying "You can get everything you want in life if you help
enough people get everything they want in life."

Nowhere is this more true than on the internet and internet marketing.
I remember when I first started looking into making money
on the internet. What an overwhelming feeling. The internet
is a big....big...big...world.

When you first get you started you are considered a "Newbie."
A newbie is an affectionate term given to someone who is
new to the internet and all of the geek speak that comes
with trying to figure out how to use it.

Do your remember when you first ventured out in the
online business world? You probably had questions
and problems along the way. Wouldn't it have been
easier if you had help? When a newbie asks for your
advice, educate them; answer their questions and help
them solve their online business problems. If you do
not have the knowledge to help them out, point them
in the right direction.

I have found forums as a great way to get information
myself as I need it as well as a great place to help
people who have particular questions.

Another great place to get help and to help others is Joe
Robson's "The Newbie Club." The Newbie Club contains free
computer and internet technical problem solving, plus free
tutorials, free eBooks, free courses, free guestbooks, free
autoresponders, free help and advice, a free newsletter,
free affiliate program and a free membership.
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When you help out a newbie you'll personally
get many benefits as well. Here are 9 great reasons
to help out a "Newbie" make money online today.

1. You will have a great feeling knowing you had
a part in their success.

2. You could end up being business partners
in the future. You could regularly do joint venture
and cross promotion deals with each other.


3. They may join an affiliate program or mlm business
with you and help you build your business. There are many
2 tier affiliate programs and mlm businesses today that
pay you a handsome commission to teach people how
to promote their products online.

4. They could help you develop a new product or service
or help you get an existing project off the ground.

5. They may become one of your best friends. Most
people can use new friends, even business owners.
You never know when you will run across someone
online that you enjoy working with and talking to.

6. They may help you out with your business. Maybe
they will give you some testimonials or endorsements
for your products or services.

7. They might offer you some free advertising space
on their web site or in their e-zine for your help. You
could also exchange advertising with them.

8. They may become one of your best customers
today as well as purchase back end products from
you in the future.

9. You could exchange links with them and build
your link popularity, ultimately increasing traffic
to your own website

There are many other benefits you could get
from helping a new online business owner. Always
remember to help them out because it's the nice thing
to do and not just to benefit your own business.


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