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Welcome to PROFIT MAKER DECEMBER 24TH 2004 issue
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{ARTICLE 1.}
 

 

Understanding Ezine Publishing!
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com

I can remember my first reaction to word "ezine". What is it?
The word "ezine", (pronounced ee-zeen), is a shortened version
of "electronic zine", which is a word used to describe short
self-published "electronic magazines".

Ezines can be email-based, Web-based, or presented in some other
electronic format. However, for the most part, when publishers
speak of their "ezines", they're usually referring to an email
publication.

"Ezine publishing" has grown in popularity over the last several
years to the point where there are thousands of "ezines"
covering virtually every topic under the sun.

Some "ezine" gurus have spent years of tedious, zombie Internet
surfing and late night fact finding through manual work to
compile their personal arsenal of "ezine" marketing tools and
resource list.

Email publishers produce their "ezines" for a variety of reasons
and the following are among the most common goals:

Generating Revenue - Generating a profit is one of the most
common "ezine" publishing goals. The sources of "ezine"
revenue include advertising, sales of products or services
affiliate revenue, and so on. The "ezine" serves as a support
mechanism for the product or service and adds value to it, which
encourages more sales.

Generating Leads - Publishing an "ezine" is a great way to
generate leads with the same pursuits and interests. Important
personal and business contacts are made every day between
"ezine" publishers and their subscribers.

Supporting a Website - An "ezine" creates an excellent means of
driving repeat traffic.

Once you've determined your goals, for starters, you should plan
a publishing strategy that will best enable you to reach those
goals. You need to decide on "ezine" topic, determine the
frequency, issue size and the most importantly, develop the
content.

One of the most popular types of "ezine" content is the
"article". "Articles" might be of the news, how-to, entertaining,
or other variety. As an example, since I am in home business, my
article content is focused on marketing ideas, useful business
building resources, time saving tools, website development and
training.

It is highly recommended that you produce at least some of the
content yourself. As a publisher, you are in the unique position
to be able to create your "ezine" unique "personality". Your
subscribers will learn to identify it over time and may come to
appreciate your "ezine" for precisely that reason. Other popular
sources of content include staff or freelance writers, syndicated
content, or reprints of articles from other "ezine" publishers.

On the other hand, if all of your content is un-original and
your "ezine" offers nothing unique to your subscribers, they will
not have much of incentive to read each issue or stay subscribed.


About the author:
--------------------------------------------------------------
Jon Kogan is Founder of ZivoMarketing and Editor of Home
Business Breakthroughs Ezine!
mailto: subscribe@zivomarketing.com

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{ARTICLE 2.}
 

Amazing Secrets Of A Free Traffic Generation MASTER
Copyright 2004 by Willie Crawford

Without traffic to your website, you're not going to make
any money in your online business (unless you're able to
tap into someone else's traffic).

For many websites... especially new sites, one of the
fastest, surest ways to drive traffic to the site is pay per
click search engines. The RISK in using pay per clicks
is that you don't know how well that traffic is going to
convert before you've paid for it.  You can adjust your
webpages and your pay per click listing fairly quickly, but
today I want to share with you two of my MAJOR free
traffic generation methods.

The most powerful weapon I've used in my marketing
arsenal lately is actually... blogging.  A blog is simply an
on-line diary or weblog.  Since they are usually updated
frequently, the search engines love them and visit them
often.

The way that I use my blogs is that when I make a post,
I include a link to a site or webpage that I want spidered
by the search engines. Google actually visits my blogs
daily, and takes snapshots of everything there, and
follows links from the pages, and takes snapshots of those
pages!  So, I make minor changes to pages that I want to
get ranked higher, and then I "help" Google to find those
updated pages. It's a simple, ethical, and very powerful
method.

I'm fairly new at blogging, but I'm quickly getting the hang
of it.  Most of what I know about blogging I learned from
a course by my friend Paul Short. The course is called
RSS Exposed.  I recommend you get a copy of Paul's
course today and set aside 2 hours to digest it. Get it at:
http://www.profitautomation.com/app/adtrack.asp?AdID=109478

Paul is like me... he's very busy, and doesn't have time for
fluff. So his course is under 100 pages, and it's all "stuff"
that you can read and then immediately implement.

Does this stuff work thought.  My friend Stephen Pierce
taught me that NOTHING is more powerful than concrete
PROOF.  So let's look at how I rank for a few keywords
that I'm focusing on right now.  I'll show you with a few of
the more than 100 niches that I have top 10.... often top
3 rankings for.  I know that showing you these examples
may attract the attention of potential and existing competitors,
so I won't show you the most lucrative ones :-)

Readers who know me, know that my real online success
started with a simple soul food or southern cookbook!
That one cookbook still generates a very nice six-figure
income!  This season of the year, I know that people are
on-line searching for holiday recipes and also gift-giving ideas.
My logs show me how my market finds me... keywords and
sources. They show that for the cookbook, most find my site
through Google, with MSN being a distant second.  Here's
how I ranked for  a few cooking related terms (as of
November 21st, 2004):

Soul Food Recipes - #2 out of 1,220,000
Soul Food - #3 out of 8,840,000
Soul Food Cookbook - #2 out of 273,000
Deep Fried Turkey Recipe - #3  out of 257,000
Deep Fried Turkey Recipes - #4 out of 302,000
Sweet Potato Pie - #2 out of 614,000
Sweet Potato Pie Recipe #2 out of 394,000
Fried Chicken Recipe - #2 out of 861,000
Fried Chicken Recipes - #2 out of 1,160,000
Southern Fried Chicken - #2 out of 436,000
Deep Fried Turkey - #14 out of 330,000
Pound Cake Recipe - #2 out of 547,000
Macaroni And Cheese Recipe - #1 out of 207,000
Collard Green Recipe - #4 out of 21,200
Southern Recipes - # 15 out of 4,970,000
... I guess I need to work on that last listing :-)

One of my other markets is "Internet Marketing," and those
looking to start or improve upon an online or home-based
business. How do I rank there?   Here are a few of the
thousands of terms that bring me in free search engine traffic
(again based upon my website logs):

Internet Marketing 101 - # 1 out of 5,550,000
Internet Marketing Course - #2 out of 10,600,000
Free Internet Marketing Course - #2 out of 11,800,000
Free Internet Marketing Lessons - #2 out of 2,810,000
Homebased Business - #9 out of 1,930,000
Homebased Business Course - #1 out of 522,000
Free Homebased Business Course - #1 out of 483,000

For those of you without your own product, let's see how
I do with products I have reprint rights to.  One is a web
copywriting course by Bob Serling called Power Copywriting
For The Internet.  When someone is searching for that course
they search on very specific terms... but... since their
search is so specific, a higher percentage of them will buy
when they get to my website.   This is a more niche market,
but some of my rankings are:

Internet Copywriter + Bob Serling - #1 out of 985
Web Copywriting + Bob Serling - # 7 out of 918
Web Copywriting Course + Bob Serling - #5 out of 16,400
Power Copywriting For The Internet - #2 out of 128,000

Another product that I have reprint rights to is an excellent
course on how to increase your website, and advertising,
conversion rates.  It's called, "Small Changes - Big Profits."
Here's my ranking on keywords customers have recently
used to find (and buy) this product:

Increase Website Conversion - #6 out of 2,480,000
How to Increase Website Conversion - # 6 our of 2,490,000
Note that when you enter that last phrases, Google tells you
that "how to" is a very common phrase and therefore not
included in the search.  However, notice that Google found
an additional 10,000 pages when I gave it that expression.
Ok, so I'm confused too :-)

My second most powerful weapon right now is that I write
lots of ezine articles... like this one.  Since 1998, I would
estimate that I've written over 300. Those articles are a very
powerful way of getting one-way links to my site. Those
articles are a powerful way for people with specific problems
or interest to find my sites.

Here's a simple example of how powerful articles can be.
I know for a fact that the majority of people in network
marketing aren't doing that great.  I also know why. The proof
that I know what they are doing wrong, and how to correct it,
is provided by the fact that I was recently the #2 producing
representative in a major network marketing company for 2
consecutive months.  The only reason I wasn't #2 longer is
that I've only been with the company a little over 4 month,
and that in my fourth month, I was the #1 top producing rep
in the entire company!

Recognizing what many network marketers are doing wrong...
especially those that market over the internet, I wrote an
article on the topic.  This article targeted those who wanted
to know why their network marketing is failing. So if you go
to Google and enter...

"Network Marketing Failing" without the quotation marks,
you'll see that the returns for webpages featuring my article take
up the entire first page.  If a person were to type in the
statement "My Network Marketing Is Failing"   my page ranks
#1 out of 312,000.   Do people search on these terms?  Not as
many as search on more competitive terms, but why not go
after easier terms... why not go after "the low-hanging fruit."

People do visit my sites after reading the hundreds of articles
that I've written, and they do make purchases and join my
network marketing team. That's proof that writing and properly
using articles is a very powerful traffic generation technique.
I have lots of resources on how to properly do this inside my
private membership site. If you're not a member, you should join
today.  Inside the site you'll find lots more solid, usable
information like you just gotten in this article.

I've just shared with you two of my most powerful free traffic
generation methods.  I actually know HUNDREDS but only use
a handful.  I believe that it's better to get really good at
using a few rather than tinkering with (but never mastering)
many.  You need to do your research and find the techniques
that work best for you.

If you'd like a really comprehensive course on website traffic
and sales generation methods, I recommend John Reese's
Traffic Secrets Course.  Check out John's course to learn
a ton of ways to outflank  your competition at:
http://www.profitautomation.com/app/adtrack.asp?AdID=110203
It's 14 DVD's, so realize that it will throw a
LOT of information
at you.  Make sure that you pick just a few techniques he
covers, and then put them into immediate action rather than
letting the sheer volume of information overwhelm you.

As I've demonstrated, being a master at generating free,
responsive traffic doesn't have to be complicated  or even
difficult :-)

Willie Crawford is a corporate president, published author,
seminar speaker and host, tele-seminar speaker and host,
retired military officer, karate black belt, master network
marketing trainer, and lifetime student of marketing.  He shows
people how to actually generate substantial income on-line
using very simple, easily modeled systems.   An example of
such a system that you can study and duplicate is at:  
http://ProfitMagician.com

 

 

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{Disclaimer:}

We cannot be held liable for any of the business
opportunities or resources promoted in this newsletter by our
sponsors. Please take the time to do your own due diligence.


Legal Stuff:

"The subscriber agrees, by accepting this email newsletter
subscription, to indemnify the publisher against false
accusations of spam to include, but not limited to, payment
of all damages, loss of web hosting fees and services, all
damages for loss of business and goodwill, and any and all
fees or fines that may be imposed against the publisher by
any federal, state, or local authority or civilian business
entity as a result of the false spam accusation."

   Legal disclaimer    
Note: RCL's Biz Op Express makes no guarantees on ANY program or subscriber ads.
I encourage you to use your own good judgment and seek any legal
assistance before joining any program.

Never invest more money than you can afford!
AdditionalDisclaimer:This information is NOT intended to replace your guidance
from The Federal Trade Commission. Any and ALL Tips on
Friendly Ad Copy, will be based on the FTC website
information. ALWAYS refer directly to the FTC website for
THEIR guidance. They are the only ones that can accurately
interpret AND explain what the Commission requires. We are
trying to educate the readers who are not aware of, or who
do not visit, the FTC website on a VERY regular basis.
 We are NOT a substitute for the FTC website. Interpretation of
guidelines, policies and laws remain the JOB of the FTC.
Rely on them for accuracy and assistance. We do. The sole
purpose of the above Friendly Ad Copy Tips, is to encourage
responsible marketing and advertising and to encourage
frequent use of the FTC website. NEVER, EVER....rush into
any Biz Opp, without thoroughly checking it out. You can
also file a complaint online, AT the FTC website.

www.ftc.gov OR you can call their toll-free 1-877-FTC-HELP
(1-877-382-4357). Bookmark the FTC website for FREQUENT
updates and information.By maintaining your subscription with me, you AGREE that
you are singularly responsible, for the outcome of your
advertisements. You agree that you will NOT hold this ezine
or me liable for any negative FTC complaints, or legal matters, that you
may encounter. Your information remains private here and we
do follow The Children's Privacy Act.I have a record of all subscriptions to this ezine. You either subscribed from my ezine subscription page, were subscribed with an agreement that you made with EzineAd.net, Totally Cheap Ads, 10Dollars20Ads, or lastly from WorldWideLists, which is a double-optin subscription service. They also maintain records of every subscription they send to me. You must be 18 years of age to get this publication. ( www.ftc.gov ) Parents areurged to supervise the computer use of underage children.
Our offers can end at any time and we reserve the right to
edit ad copy. We also can not be held liable for any third
party contacts.
 We DO participate in Opt-in, Legitimate
Co-Registrations. If you maintain your subscription with
this ezine, you ARE giving your permission to receive ALL
advertising from both publisher (in-house) and 3rd Party
ads, which will include stand alone solo ads. You remain
free to delete any emails that do not interest you. It is
not necessary to leave the list. This will preserve your
list member benefits. If you DO decide to leave this list,
friendly unsubscribe details are listed in this ezine. To comply with the
law, I am also providing my email address (or a toll free
phone number) in the event you have difficulty leaving this
list. mailto:rcl@rclsbizopexpress.com
We will NOT tolerate frivolous Spam complaints or distasteful
departures. I will have no choice but to report any and ALL frivolous complaint to the proper authorities.
   





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